David C. Jeong
I study how emerging media technologies—such as virtual and extended reality, social media platforms, and games—shape human behavior, ethics, and communication. My work combines immersive design and quantitative methods to examine how algorithms, metrics, and interfaces structure everyday interaction and public life.
I am an Assistant Professor in the Department of Communication at Santa Clara University. Broadly, my research focuses on how people experience and make sense of emerging media technologies, with a particular interest in questions of morality, ethics, and design.
I work across virtual and extended reality, social media, and games to understand how design decisions in algorithms, interfaces, and platform policies influence behavior, well-being, and perceptions of others.
At SCU I direct the Imaginarium Lab, a cross-campus hub at the intersection of technology, the arts, and the humanities. The lab is dedicated to mixed reality (VR, AR, MR), data visualization, digital art, and game design, and trains student developers in VR/AR design, user experience, and other project development skills as they help build XR modules and prototypes for teaching and research.
Education
Ph.D., Communication, USC Annenberg School for Communication & Journalism
Ed.M., Mind, Brain & Education, Harvard University
B.A., Communication Studies, UCLA
Current roles
Assistant Professor of Communication, Santa Clara University
Director, SCU Media Lab
Director, Imaginarium VR Lab
Service
Previously served as Chair of the
Information Systems Division., International Communication Association
My research examines how media technologies structure interaction and moral decision-making in both immersive and everyday contexts. I am especially interested in how metrics, dashboards, and recommendation systems on social media shape motivation, expression, and perceptions of toxicity and free speech.
In parallel, I work with VR/XR systems and game engines to create representative environments that let us study complex social situations with experimental control, including how people move, act, and respond to virtual agents and others in shared spaces. Through the Imaginarium Lab, we collaborate across disciplines to design XR modules, data visualizations, and interactive installations that support research, teaching, and public engagement.
Recent and ongoing projects include work on the perceived realism of XR experiences, mixed-method studies of social VR platforms like VRChat and their role in stress and coping, and collaborative VR/AR projects that support community heritage and decolonial storytelling with partners such as the Community Heritage Lab and the Ohlone community.
Industry collaborations and conversations have involved Meta, NVIDIA, Apple, and Google around immersive media, spatial computing, and responsible platform and interface design.
Current themes
A small interactive example of a photorealistic Gaussian splatting capture of a lily in studio lighting, rendered in real-time. Use your mouse or touch to explore the object from different viewpoints.
Original capture hosted on SuperSplat. For best results, view on a modern desktop browser.
- 2025 For the most recent updates on ongoing projects, talks, and research activities, see my recent posts on LinkedIn.
For a complete and up-to-date list of publications, please see Google Scholar, DBLP, and ORCID.
Courses at Santa Clara University
- COMM 12Technology and Communication
- COMM 100Quantitative Research Methods
- COMM 113A / 155Media Psychology
- COMM 169 / 170VR Design & Development
- COMM 173Big Data Analytics
In my teaching, I aim to connect conceptual foundations and critical perspectives with hands-on engagement with contemporary media technologies. Students work with real-world platforms, data, and immersive tools to understand both how systems function and how they might be redesigned for better social outcomes.
I prioritize collaborative, inclusive classroom environments where students are encouraged to experiment, ask difficult questions, and translate theory into creative and empirical work.
The easiest way to reach me is by email. I welcome inquiries from prospective students, collaborators, and community partners interested in immersive media, technology, VR/XR, social media, and media psychology.
Email:
david.jeong@gmail.com
Affiliation:
Department of Communication, Santa Clara University
Campus office:
Vari Hall, Santa Clara, CA
Profiles: Scholar · DBLP · ORCID · LinkedIn · GitHub · ICA Information Systems Division · Imaginarium Lab